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Advance Diploma in Media Management (ADMM)

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Programme Name: Advance Diploma in Media Management
Programme Code: ADMM
Eligibility: +2 Pass
Minimum Duration: 18 Month
Maximum Duration: 4 Year
Programme Fee: ₹ 7500/-
Medium of Study: English
Programme Coordinator:
Name: Jyoti Prakash Mohapatra
Email Id:
Phone Num.: 9437080048
Programme Details:

Learning Objectives
The objective of this programme is to make the learners understand media businesses and the drivers of the media economy. This programme intends to develop critical appreciation and impart effective skills for managing various functions of the media houses. The programme blends the general principles and theories of management and their practical applications for managing the contemporary and emerging media organisation.

Learning Outcomes
After the successful completion of this programme the learners should be able to:

  • State the general principles and theories of management and how they can be applied for smooth functioning of media organisations.
  • Demonstrate managerial skills for different functional areas like marketing, finance, human resource management.
  • Develop integrated strategies using a wide variety of tools and techniques to meet the emerging challenges in the field of media.

 Highlights of the Course:

  • Duration of the Course: 1.5 years (minimum) and 4 years (maximum)
  • Conduct of Classes: On weekends for 4 hours (preferably on Sundays)
  • Total Counselling Sessions: 48
  • Study Hours: 1440
  • Evaluation Methodology: Based on assignments and Term End Examination (TEE) for each semester
Target Group: Media professionals and individuals interested to pursue career in managing media
Eligibility Criteria: +2 pass
The Course shall be taught with Self-Learning Materials, E-learning Materials, OERs, Video Lectures and Project Assignments.
Course Structure:
Course-01: Communication Concepts, History, Law and Ethics
Course-02: Management Principles and Applications
Course-03: Public Relations, Advertising & Media Management
Course-04: Management of Media Organisations
Course-05: Marketing Management
Course-06: Finance and Accounting for Management
Course-07: HRM and OB
Course-08: Information Technology for Business
Course-09: Operations Management
Course-10: Strategic Management
Course-11: Social Media and Emerging Media
Course-12: Revenue Management and Contemporary Issues
Term End Examination June 2019
Online Admission
Academic Session July 2019
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